SE 482 | Course Introduction and Application Information

Course Name
E-Business: Administration, Security and Marketing
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
SE 482
Fall/Spring
3
0
3
5

Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
-
Course Coordinator -
Course Lecturer(s) -
Assistant(s) -
Course Objectives After completing this course the student should be able to:
1. Identify the different elements of the eenvironment, the 21st century economy, globalization;
2. Define the meaning and scope of ebusiness and ecommerce;
3. Understand ebusiness infrastructure;
4. Understand ebusiness strategy;
5. Identify the main elements of SCM, value chain;
6. Evaluate buyer behavior and understand emarketing and CRM;
7. Understand implementation methodology.
Course Description The students who succeeded in this course;
  • Explain business technologies and processes involved in implementing e-business
  • Discuss the various marketing strategies for e-business
  • Identify some potential solutions to ethical and legal issues raised by e-business
  • State some critical components that privacy and security policies should speak to
Course Content The purpose of this course is to inform the learners of the issues and considerations that are involved with ebusiness and ecommerce and the overall management of an ebusiness site.

 



Course Category

Core Courses
Major Area Courses
X
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to ebusiness and ecommerce Chaffey, Ch.1
2 Ecommerce fundamentals Chaffey, Ch.2
3 Ebusiness infrastructure Chaffey, Ch.3
4 Eenvironment Chaffey, Ch.4
5 Ebusiness strategy Chaffey, Ch.5
6 Supply chain management Chaffey, Ch.6
7 Eprocurement Chaffey, Ch.7
8 Midterm Exam
9 Emarketing Chaffey, Ch.8
10 Customer relationship management Chaffey, Ch.9
11 Change management Chaffey, Ch.10
12 Analysis and design Chaffey, Ch.11
13 Implementation and maintenance Chaffey, Ch.12
14 Security and privacy Stallings
15 Course review and summary
16 Review of the Semester  

 

Course Notes/Textbooks Chaffey. D., EBusiness and ECommerce Management, 5/E, Prentice Hall, 2011, ISBN: 9780273752011.
Suggested Readings/Materials Turban, Efraim, Electronic Commerce 2012, Prentice Hall, 2012.

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
2
20
Homework / Assignments
Presentation / Jury
Project
Seminar / Workshop
Oral Exams
Midterm
1
30
Final Exam
1
50
Total

Weighting of Semester Activities on the Final Grade
3
50
Weighting of End-of-Semester Activities on the Final Grade
1
50
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
16
3
Field Work
Quizzes / Studio Critiques
2
5
Homework / Assignments
Presentation / Jury
Project
Seminar / Workshop
Oral Exam
Midterms
1
15
Final Exam
1
29
    Total
150

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To have adequate knowledge in Mathematics, Science, Computer Science and Software Engineering; to be able to use theoretical and applied information in these areas on complex engineering problems.

X
2

To be able to identify, define, formulate, and solve complex Software Engineering problems; to be able to select and apply proper analysis and modeling methods for this purpose.

X
3

To be able to design, implement, verify, validate, document, measure and maintain a complex software system, process, or product under realistic constraints and conditions, in such a way as to meet the requirements; ability to apply modern methods for this purpose.

X
4

To be able to devise, select, and use modern techniques and tools needed for analysis and solution of complex problems in software engineering applications; to be able to use information technologies effectively.

X
5

To be able to design and conduct experiments, gather data, analyze and interpret results for investigating complex Software Engineering problems.

6

To be able to work effectively in Software Engineering disciplinary and multi-disciplinary teams; to be able to work individually.

7

To be able to communicate effectively in Turkish, both orally and in writing; to be able to author and comprehend written reports, to be able to prepare design and implementation reports, to be able to present effectively, to be able to give and receive clear and comprehensible instructions.

X
8

To have knowledge about global and social impact of engineering practices and software applications on health, environment, and safety; to have knowledge about contemporary issues as they pertain to engineering; to be aware of the legal ramifications of Engineering and Software Engineering solutions.

X
9

To be aware of ethical behavior, professional and ethical responsibility; to have knowledge about standards utilized in engineering applications.

X
10

To have knowledge about industrial practices such as project management, risk management, and change management; to have awareness of entrepreneurship and innovation; to have knowledge about sustainable development.

X
11

To be able to collect data in the area of Software Engineering, and to be able to communicate with colleagues in a foreign language.

X
12

To be able to speak a second foreign language at a medium level of fluency efficiently.

13

To recognize the need for lifelong learning; to be able to access information, to be able to stay current with developments in science and technology; to be able to relate the knowledge accumulated throughout the human history to Software Engineering.

X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest