SE 482 | Course Introduction and Application Information

Course Name
E-Business: Administration, Security and Marketing
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
SE 482
Fall/Spring
3
0
3
5

Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
-
Course Coordinator -
Course Lecturer(s) -
Assistant(s) -
Course Objectives After completing this course the student should be able to:
1. Identify the different elements of the eenvironment, the 21st century economy, globalization;
2. Define the meaning and scope of ebusiness and ecommerce;
3. Understand ebusiness infrastructure;
4. Understand ebusiness strategy;
5. Identify the main elements of SCM, value chain;
6. Evaluate buyer behavior and understand emarketing and CRM;
7. Understand implementation methodology.
Course Description The students who succeeded in this course;
  • Explain business technologies and processes involved in implementing e-business
  • Discuss the various marketing strategies for e-business
  • Identify some potential solutions to ethical and legal issues raised by e-business
  • State some critical components that privacy and security policies should speak to
Course Content The purpose of this course is to inform the learners of the issues and considerations that are involved with ebusiness and ecommerce and the overall management of an ebusiness site.

 



Course Category

Core Courses
Major Area Courses
X
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to ebusiness and ecommerce Chaffey, Ch.1
2 Ecommerce fundamentals Chaffey, Ch.2
3 Ebusiness infrastructure Chaffey, Ch.3
4 Eenvironment Chaffey, Ch.4
5 Ebusiness strategy Chaffey, Ch.5
6 Supply chain management Chaffey, Ch.6
7 Eprocurement Chaffey, Ch.7
8 Midterm Exam
9 Emarketing Chaffey, Ch.8
10 Customer relationship management Chaffey, Ch.9
11 Change management Chaffey, Ch.10
12 Analysis and design Chaffey, Ch.11
13 Implementation and maintenance Chaffey, Ch.12
14 Security and privacy Stallings
15 Course review and summary
16 Review of the Semester  

 

Course Notes/Textbooks Chaffey. D., EBusiness and ECommerce Management, 5/E, Prentice Hall, 2011, ISBN: 9780273752011.
Suggested Readings/Materials Turban, Efraim, Electronic Commerce 2012, Prentice Hall, 2012.

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
2
20
Homework / Assignments
Presentation / Jury
Project
Seminar / Workshop
Portfolios
Midterms / Oral Exams
1
30
Final / Oral Exam
1
50
Total

Weighting of Semester Activities on the Final Grade
3
50
Weighting of End-of-Semester Activities on the Final Grade
1
50
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
3
48
Laboratory / Application Hours
Including exam week: 16 x total hours
16
Study Hours Out of Class
16
3
Field Work
Quizzes / Studio Critiques
2
5
Homework / Assignments
Presentation / Jury
Project
Seminar / Workshop
Portfolios
Midterms / Oral Exams
1
15
Final / Oral Exam
1
29
    Total
150

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1 Adequate knowledge in Mathematics, Science and Software Engineering; ability to use theoretical and applied information in these areas to model and solve Software Engineering problems X
2 Ability to identify, define, formulate, and solve complex Software Engineering problems; ability to select and apply proper analysis and modeling methods for this purpose X
3 Ability to design, implement, verify, validate, measure and maintain a complex software system, process or product under realistic constraints and conditions, in such a way as to meet the desired result; ability to apply modern methods for this purpose
4 Ability to devise, select, and use modern techniques and tools needed for Software Engineering practice
5 Ability to design and conduct experiments, gather data, analyze and interpret results for investigating Software Engineering problems
6 Ability to work efficiently in Software Engineering disciplinary and multi-disciplinary teams; ability to work individually
7 Ability to communicate effectively in Turkish, both orally and in writing; knowledge of a minimum of two foreign languages
8 Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself X
9 Awareness of professional and ethical responsibility X
10 Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development
11 Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of Software Engineering solutions X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest