GEEC 201 | Course Introduction and Application Information

Course Name
Introduction to Business
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GEEC 201
Fall/Spring
3
0
3
6

Prerequisites
None
Course Language
English
Course Type
Service Course
Course Level
First Cycle
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives The course examines the roles businesses play in the community and their aims by focusing on the free market system and competition. It provides knowledge about what should a company do to provide its services or manufacture its products for the customers. The course aims to inform the students about fundamental issues of business like, managerial functions, marketing, finance, accounting and international business.
Course Description The students who succeeded in this course;
  • Identify the basic functions of an enterprise like management, marketing, finance, manufacturing, accounting.
  • Explain the fundamental ethical isssues and corporate responsibility dimensions of a business
  • Explain the fundamental ethical issues and corporate responsibility dimensions of a business.
  • Learn the principals of international business and the importance of innovation and creativity in international competition.
  • Follow the rule that all academic work necessitates academic honesty.
  • Conceptualize the importance of organizational growth
Course Content This course has been designed to teach the students the types of business, basic functions of business and all the issues related to running a business.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Taking Risks and Making Profits Within the Dynamic Business Environment Nickels, “Understanding Business” Chapter 1 “Taking Risks and Making Profits Within the Dynamic Business Environment”
2 Demanding Ethical and Socially Responsible Behavior Nickels, “Understanding Business” Chapter 4 “Demanding Ethical and Socially Responsible Behavior”
3 Understanding Economics and How it Affects Businesses Doing business in Global Markets Nickels, “Understanding Business” Chapter 2 “Understanding Economics and How it Affects Businesses” Chapter 3 “Doing business in Global Market”
4 Entrepreneurship and Starting a Small Business Nickels, “Understanding Business” Chapter 6 “Entrepreneurship and Starting a Small Business”
5 Management and Leadership Nickels, “Understanding Business” Chapter 7 “Management and Leadership”
6 Structuring Organizations for Today’s Challenges Nickels, “Understanding Business” Chapter 8 “Structuring Organizations for Today’s Challenges”
7 Production and Operations Management Nickels, “Understanding Business” Chapter 9 “Production and Operations Management”
8 Motivating Employees Nickels, “Understanding Business” Chapter 10 “Motivating Employees”
9 Marketing: Helping Buyers Buy Nickels, “Understanding Business” Chapter 13 “Marketing: Helping Buyers Buy”
10 Developing and Pricing Goods and Services Nickels, “Understanding Business” Chapter 14 “Developing and Pricing Goods and Services”
11 Distributing Products Using Effective Promotions Nickels, “Understanding Business” Chapters 15-16 “Distributing Products” “Using Effective Promotions”
12 Understanding Accounting and Financial Information Nickels, “Understanding Business” Chapter 17 “Understanding Accounting and Financial Information”
13 Project Presentations
14 Project Presentations
15 Semester Review
16 Final Exam

 

Course Notes/Textbooks

Nickels, “Understanding Business” e-book ISBN 978-1-259-92943-4​

Suggested Readings/Materials

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
1
20
Homework / Assignments
1
20
Presentation / Jury
Project
1
25
Seminar / Workshop
Portfolios
Midterms / Oral Exams
Final / Oral Exam
1
25
Total

Weighting of Semester Activities on the Final Grade
4
75
Weighting of End-of-Semester Activities on the Final Grade
1
25
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
3
48
Laboratory / Application Hours
Including exam week: 16 x total hours
16
Study Hours Out of Class
Field Work
Quizzes / Studio Critiques
1
28
Homework / Assignments
1
6
Presentation / Jury
Project
1
12
Seminar / Workshop
Portfolios
Midterms / Oral Exams
Final / Oral Exam
1
26
    Total
120

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1 Adequate knowledge in Mathematics, Science and Software Engineering; ability to use theoretical and applied information in these areas to model and solve Software Engineering problems
2 Ability to identify, define, formulate, and solve complex Software Engineering problems; ability to select and apply proper analysis and modeling methods for this purpose
3 Ability to design, implement, verify, validate, measure and maintain a complex software system, process or product under realistic constraints and conditions, in such a way as to meet the desired result; ability to apply modern methods for this purpose
4 Ability to devise, select, and use modern techniques and tools needed for Software Engineering practice
5 Ability to design and conduct experiments, gather data, analyze and interpret results for investigating Software Engineering problems
6 Ability to work efficiently in Software Engineering disciplinary and multi-disciplinary teams; ability to work individually
7 Ability to communicate effectively in Turkish, both orally and in writing; knowledge of a minimum of two foreign languages
8 Recognition of the need for lifelong learning; ability to access information, to follow developments in science and technology, and to continue to educate him/herself
9 Awareness of professional and ethical responsibility
10 Information about business life practices such as project management, risk management, and change management; awareness of entrepreneurship, innovation, and sustainable development
11 Knowledge about contemporary issues and the global and societal effects of engineering practices on health, environment, and safety; awareness of the legal consequences of Software Engineering solutions

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest