GEEC 201 | Course Introduction and Application Information

Course Name
Introduction to Business
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GEEC 201
Fall/Spring
3
0
3
6

Prerequisites
None
Course Language
English
Course Type
Service Course
Course Level
First Cycle
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives The course examines the roles businesses play in the community and their aims by focusing on the free market system and competition. It provides knowledge about what should a company do to provide its services or manufacture its products for the customers. The course aims to inform the students about fundamental issues of business like, managerial functions, marketing, finance, accounting and international business.
Course Description The students who succeeded in this course;
  • Identify the basic functions of an enterprise like management, marketing, finance, manufacturing, accounting.
  • Explain the fundamental ethical isssues and corporate responsibility dimensions of a business
  • Explain the fundamental ethical issues and corporate responsibility dimensions of a business.
  • Learn the principals of international business and the importance of innovation and creativity in international competition.
  • Follow the rule that all academic work necessitates academic honesty.
  • Conceptualize the importance of organizational growth
Course Content This course has been designed to teach the students the types of business, basic functions of business and all the issues related to running a business.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to business • What is business? • Fundamental concepts and ideas • The history of making business and trade. **1st., 2nd., 3rd. and the 4th. Industrial Revolutions and Industry 4.0 Readings provided by the instructor
2 Business ethics and social responsibility • Introduction to ethics • Ethics at the workplace • Social responsibility *Ethics in the era of digitalisation Readings provided by the instructor
3 Understanding Economics • What is economics? • Economic systems • Wealth and prosperity of nations *Economics and citizenship Readings provided by the instructor
4 Entrepreneurship and Starting a Small Business • Who is an entrepreneur? • Why do we need entrepreneurs? • Starting a business in Turkey: procedures • How to find funds for your business? • Writing a business plan *Entrepreneurship in Industry 4.0 era Readings provided by the instructor
5 Management and Leadership • Defining management • Historical evolution of management thought • Why do our society need managers? • Leadership • Leadership Theory *Future’s Business Leaders Readings provided by the instructor
6 Structuring Organizations • Organizational Structure • Environment and Structure Readings provided by the instructor
7 Production and Operations Management • Producing products • Providing services • Supply chain and logistics *Production in Industry 4.0 era Readings provided by the instructor
8 MID-TERM EXAM
9 Marketing • Fundamentals of marketing • Historical evolution of the understanding of marketing Readings provided by the instructor
10 Four P’s of marketing: • Product • Price • Place • Promotion *Marketing in Industry 4.0 era Readings provided by the instructor
11 Human resources management • History of HRM • Functions of HRM • Importance of HRM *HRM in Industry 4.0 era Readings provided by the instructor
12 Motivating Employees • Theories of motivation • Employee motivation and organizational outcomes *How are you motivated? Readings provided by the instructor
13 Understanding Accounting and Finance • Fundamentals of accounting • Fundamentals of finance • The uses of accounting and finance *Financial literacy Readings provided by the instructor
14 Project Presentations Group Presentations
15 Project Presentations and Semester Review Group Presentations
16 Review of the Semester  

 

Course Notes/Textbooks

Nickels, “Understanding Business” e-book ISBN 978-1-259-92943-4​

Suggested Readings/Materials

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
30
Presentation / Jury
Project
1
30
Seminar / Workshop
Oral Exams
Midterm
1
30
Final Exam
Total

Weighting of Semester Activities on the Final Grade
4
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
30
Presentation / Jury
Project
1
12
Seminar / Workshop
Oral Exam
Midterms
1
30
Final Exam
    Total
120

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To have adequate knowledge in Mathematics, Science, Computer Science and Software Engineering; to be able to use theoretical and applied information in these areas on complex engineering problems.

2

To be able to identify, define, formulate, and solve complex Software Engineering problems; to be able to select and apply proper analysis and modeling methods for this purpose.

3

To be able to design, implement, verify, validate, document, measure and maintain a complex software system, process, or product under realistic constraints and conditions, in such a way as to meet the requirements; ability to apply modern methods for this purpose.

4

To be able to devise, select, and use modern techniques and tools needed for analysis and solution of complex problems in software engineering applications; to be able to use information technologies effectively.

5

To be able to design and conduct experiments, gather data, analyze and interpret results for investigating complex Software Engineering problems.

6

To be able to work effectively in Software Engineering disciplinary and multi-disciplinary teams; to be able to work individually.

7

To be able to communicate effectively in Turkish, both orally and in writing; to be able to author and comprehend written reports, to be able to prepare design and implementation reports, to be able to present effectively, to be able to give and receive clear and comprehensible instructions.

8

To have knowledge about global and social impact of engineering practices and software applications on health, environment, and safety; to have knowledge about contemporary issues as they pertain to engineering; to be aware of the legal ramifications of Engineering and Software Engineering solutions.

9

To be aware of ethical behavior, professional and ethical responsibility; to have knowledge about standards utilized in engineering applications.

10

To have knowledge about industrial practices such as project management, risk management, and change management; to have awareness of entrepreneurship and innovation; to have knowledge about sustainable development.

11

To be able to collect data in the area of Software Engineering, and to be able to communicate with colleagues in a foreign language.

12

To be able to speak a second foreign language at a medium level of fluency efficiently.

13

To recognize the need for lifelong learning; to be able to access information, to be able to stay current with developments in science and technology; to be able to relate the knowledge accumulated throughout the human history to Software Engineering.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest